DU JOURNAL OF MANAGEMENT & SOCIAL SCIENCES

• Alikor NWOKA

  Rivers State University, Port Harcourt

  Author

• Okedi JESSE

  Rivers State University, Port Harcourt

  Author

The crux of this study was to investigate the news media dissemination of nuclear medicine information in Rivers State. The objectives of this study were to find out how the news media spread information on nuclear medicine in Rivers State, determine the level of audience exposure to information on nuclear medicine and ascertain whether information dissemination of nuclear medicine in Rivers State affects public perception. The theory used in this study was agenda setting theory. The survey design was deployed for the study, with a sample of 350 respondents drawn from the pool of media professionals and health professionals resident in Rivers State. The study found that newspapers, magazines, television and radio do publish articles but the frequency of such information is not regular. The study also found that the audience members were still having misconception about nuclear medicine. The study concluded that mass media play crucial role in promoting nuclear medicine in rivers state and recommended that the nuclear medicine physicians should partner with established media outlets (radio, television, newspapers, and online platforms) to disseminate information about nuclear medicine, its benefits, and safety protocols to enhance its awareness level among the people of Rivers State.

1. Alikor NWOKA, Rivers State University, Port Harcourt

   Department of Journalism and Media Studies, Rivers State University, Port Harcourt.

2. Okedi JESSE, Rivers State University, Port Harcourt

   Department of Development Communication Studies, Rivers State University, Port Harcourt

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