DU JOURNAL OF MANAGEMENT & SOCIAL SCIENCES

• Nwoka ALIKOR

  Rivers State University

  Author

• Moses Chukwubuikem ANI

  Dominican University Ibadan , Dominican University, Ibadan

  Author

The study examined development communication and the media, instruments of social re-engineering and value re-orientation of Nigeria:  an appraisal. The study was necessitated by the need to ascertain the role that development communication play through the media in restructuring and providing a value reorientation to Nigerians. Library research method was used. This method involves the use of textbooks, seminar papers, journal materials, etc. to gather information for the study. The finding of the study  indicates  that  development communication through the media in Nigeria is central in the fight against corruption and indeed in any genuine value reorientation effort in Nigeria. It also reveals the need for Nigerian media to first of orient itself for it to be in a position to  successfully orient the Nigerian  society.  Development communications through the media have the capacity to motivate Nigerians to evaluate their values with regards to socio-economic development. The Nigerian media can lead a successful value reorientation and social re-engineering and adduces reasons for this stand. It is believed that the high level of media illiteracy in Nigeria makes it important for the Nigerian media to assume the role of informer and educator of the people. 

1. Nwoka ALIKOR, Rivers State University

   Lecturer, Department of Journalism and Media Studies, Rivers State University, Port-Harcourt, Rivers State

2. Moses Chukwubuikem ANI, Dominican University Ibadan, Dominican University, Ibadan

   Lecturer, Department of Mass Communication, Dominican University, Ibadan, Oyo State

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